Success Story

How Cawley Chicago Increased Organic Visits by 120%


Cawley Chicago


SEO & Content Development


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Project Summary

Founded in 1998, Cawley Chicago concentrate and specialize in leasing, sales, investment disposition/acquisition, consulting and asset/property management in the Chicago area. In early 2019 they teamed up with inMotion Real Estate Media to create and implement an SEO & Content Marketing strategy.

Their main objectives were to increase their overall online brand awareness, generate more visitors to their website, and improve rankings for specific keywords in Google search results.

Solutions Delivered

Content development, ongoing SEO optimization and website improvements

Outreach and promotion to major CRE trade journals, blogs and news sites

Monthly performance reports & keyword rankings

Results Achieved

Organic Visit Increase




monthly organic traffic
(Mar 2019 vs Mar 2021)

Google Visibility




number of ranked keywords in Google results

Total Visitor Performance



monthly visit growth
(year over year)

inMotion developed an effective online marketing strategy to help drive significant traction to the aforementioned objectives. Within 12 months, Cawley Chicago generated a 77% increase in website visitors, a 120% increase in organic traffic, and ranked for 8 times more active keywords in Google search engine results, focused heavily on niche search queries for their very competitive market of Chicago.

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