Success Story

How The Multifamily Firm Grew 585% in Organic Traffic Year On Year


The Multifamily Firm


SEO & Content Development


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Project Summary

The Multifamily Firm, a premier multifamily real estate investment brokerage based in Sarasota and Tampa Florida, teamed up with inMotion Real Estate Media to create and implement an SEO & Content Marketing strategy. Their main objectives were to increase their overall online brand awareness, generate more visitors to their website, and improve rankings for specific keywords in Google search results.

Solutions Delivered

Content development, ongoing SEO optimization and website improvements

Outreach and promotion to major CRE trade journals, blogs and news sites

Monthly performance reports & keyword rankings

Results Achieved

Organic Visit Increase




monthly organic traffic
(Mar 2020 vs Mar 2021)

Google Visibility



number of ranked keywords in Google results

Total Visitor Performance



monthly visit growth
(year over year)

inMotion developed an effective online marketing strategy to help drive significant traction in conjunction with the launch of the new company website. Within 12 months, The Multifamily firm generated a 10X increase in website visitors and ranked for 1,000 keywords in Google search engine results, focused heavily on niche search queries for their local markets in Tampa and Sarasota.

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