In conceptualizing the web design for Buenger Commercial Real Estate, Inc., our central goal was to encapsulate the essence of the firm—a small, friendly, and casual entity with a strong focus on transparency and user experience.
In collaboration with Buenger, we successfully delivered a website that mirrors the warmth and approachability of the firm, steering clear of traditional and formal real estate industry norms. The design draws inspiration from the West Coast landscape, featuring shades of blue, palm trees from their logo, and captivating imagery of the beach, mountains, and sunsets. These elements not only convey regional aesthetics but also align with the firm's identity, creating an inviting and visually engaging platform.
Key Project Highlights:
- Website design reflecting a warm and approachable atmosphere.
- Integration of West Coast-inspired elements for visual appeal.
- Stakeholder collaboration with founder Steve Buenger, team member Jesus Camacho, and sales associate Nissa Gay to ensure alignment with the firm's vision.
- User-friendly experience catering to the target audience of business owners, developers, investors, landlords, tenants, adults aged 25-54, and adults 50+.