inMotion vs. SharpLaunch: Understanding the Key Differences

As a commercial real estate (CRE) professional, you know the importance of effective marketing. In today’s digital world, that means having a strong online presence. Two popular companies designed to help CRE firms with their marketing are inMotion and SharpLaunch. But what’s the difference between the two?

inMotion: A Full-Service Marketing Agency

inMotion is a full-service marketing agency specializing in commercial real estate. They offer a comprehensive suite of services, including:

Digital Marketing: Data-driven campaigns that generate real results.
Web Development: Custom websites and landing pages designed to attract and convert leads.
Technology & CRM Integrations: Streamlining your marketing efforts with powerful integrations.
Graphic Design: Eye-catching marketing materials that make your brand stand out.

With inMotion, you get a team of experienced professionals who handle all aspects of your marketing, from strategy to execution.

SharpLaunch: A CRE Marketing Platform

SharpLaunch is a software platform designed for commercial real estate marketing. Its features include tools for creating property listing pages, enabling property searches, automating lead capture, and integrating with existing CRM systems.

Property Page Builder: Easily create professional-looking property listing pages.
Property Search Engine: Allow potential clients to easily search your properties.
Lead Automation: Capture and nurture leads with automated workflows.
Integrations: Connect with your existing CRM and other tools.

SharpLaunch empowers you to manage your marketing efforts with an all-in-one solution.

Key Differences

Feature	inMotion	SharpLaunch
Type	Full-service agency	Marketing platform
Focus	Comprehensive marketing solutions	Software
Customization	High level of customization	Pre-built templates with customization options
Services	Wide range of services, including strategy, design, and execution	Platform-based features focused on property marketing
Cost	Varies depending on services	Subscription-based pricing