5 Digital Marketing Stats to Develop Your CRE Marketing Strategy

Digital marketing is one of the best investments for any business that is looking to grow and expand their footprint. But why should commercial real estate companies invest in digital marketing to help their business right now?

The CRE industry continues to benefit from a disruption in the status quo brought about by the advances of technology in the industry, as well as a more general recognition of the importance of using digital in the workspace. 

Marketing strategies of today are no longer limited to just flyers, LoopNet listings and Powerpoint presentations. Today’s real estate professionals are looking for efficiency and improved ROI when expanding operations, and this now means a greater focus and investment on real estate digital marketing strategies: from SEO (search engine optimization) to paid advertising, and from well-designed websites to elegant online property listings. 

Here are 5 statistics that will show you why digital marketing is important for your commercial real estate company. 

1. 76% of all online experiences in B2B start with a search engine

Your company’s digital footprint is all the information that exists on the internet about your business. By increasing your digital footprint, you can reach more customers while increasing your company’s recognition. 

Usefully, there are a variety of simple ways to improve your digital footprint. Investing in digital marketing is one of them. In fact, according to data from BrightEdge, 76% of all online experiences in B2B start with a search engine (BrightEdge). Potential tenants and investors are looking for properties online, via typing their chosen keywords into a search engine. The way to get in front of those eyes is to have more visibility on Google search results, and this begins with a targeted SEO strategy.

2. B2B companies generate 2X more revenue from organic search than other online channels 

Organic search plays a major role in the initial discovery process, where people use the internet to explore solutions to a specific need. Of course, these customers may be more likely to engage with other channels (social media, paid Ads, etc.) when they have a better understanding of the problems, solutions, and options available to them. However, at the initial discovery stage, organic search plays a huge role and has significant impact in terms of revenue results.

In the case of B2B companies, BrightEdge data (BrightEdge) shows that B2B companies generate 2x more revenue from organic search than via other online channels, such as via social channels or paid media.

3. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. 

Lead nurturing is the steady delivery of valuable content to potential customers through your digital marketing strategy as they progress through the buyer’s journey. It ?is the process of developing and reinforcing relationships with your clients at every stage of the sales funnel/process to stay top-of-mind and build trust in your brand.

It turns out, generating sales-ready leads through lead nurturing strategies is more cost-effective than traditional advertising, such as banner ads, directory listings and sponsored content. In fact, recent studies show that lead-nurturing can generate 50% more sales-ready leads at 33% lower cost, according to data from Invesp. (Invesp

4. Companies that blog get 55% more web traffic

Over the last 5 years Google has invested significantly in enhancing the user experience by providing increasingly accurate and relevant search results. 

Website visitors are important simply because more visitors means more people to convert to leads and sales. The more pages you have on your site, the better your chances of getting found in search engines. A simple way to consistently add more pages to your site is to consistently blog. And according to data from Hubspot  (Hubspot), companies that blog get 55% more web traffic. More traffic = more leads = more customers = a more successful business. 

5. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. 

Content marketing – which is to say, utilizing a marketing approach that focuses on creating and distributing valuable, relevant, and consistent content in order to attract and retain a clearly defined audience and drive profitable customer action – costs 62% less than traditional marketing, while generating about 3 times as many leads. (Demand Metric)

And unlike traditional media, you don’t have to wait for the end of a campaign to make adjustments – they can be made right away, and tweaking can be done as and when needed. 

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